How Salesforce serves the nonprofit sector
As we know, Salesforce provides its services to a wide range of industries — from retail, to travel and hospitality, to healthcare, and so much more. It benefits businesses both big and small, this is true.
But did you know that Salesforce serves as a major supporter to organizations in the nonprofit sector as well?
In fact, the Salesforce platform has grown to become a key factor in the success and outreach of nonprofit organizations around the world. It facilitates communication between nonprofits and their communities, allowing organizations to more effectively raise their funds and providing transparency for donors to see the impact of their charity. It makes it simpler for organizations to measure the impact of their efforts, creating a better overall experience for all parties involved.
In this article, we’ll take a look at some of the top ways in which Salesforce benefits the Nonprofit industry.
Whether an organization prefers to reach out via direct mail, email marketing, or social media platforms, Salesforce solutions are available to enhance overall communications and marketing efforts.
Nonprofits can make use of Salesforce Marketing Cloud, among other Salesforce apps, to efficiently create their communications and marketing campaigns. Furthermore, these tools can play a key role in the administration and organization of all of the organization’s contacts and interactions.
Keeping track of funds
Of course, fundraising is among the most important processes for nonprofit organizations. Well, with Salesforce, this process is made easy!
The Salesforce CRM platform allows for organizations to promote their fundraising campaigns, get in touch with potential donors, and run their events both on time and on budget. They are able to manage and meet fundraising goals all from the same platform, eliminating the inconvenience of having to go out and track down donors in person.
With a well-configured Salesforce org, nonprofits can gain access to useful tools such as online fundraising, peer-to-peer fundraising, and the ability to match gifts. It becomes that much simpler to gather and log donor information, get a clear picture of how donations are being collected, and see how current fundraising efforts compare to the organization’s goals.
As with any big or small business, nonprofit organizations have various data sets to generate and analyze. Luckily, Salesforce has its own selection of reporting tools to help organizations make sense of all of their collected data.
By taking advantage of reports and dashboards within Salesforce, nonprofits can more effectively keep tabs on current and prospective donors, keep a close eye on progress being made towards the organization’s fundraising goals, and gauge donor engagement through the creation of surveys. All generated data being stored in the same place makes it easier for organizations to create comprehensive reports which can lay the foundation for building trusting relationships with new donors.
It’s important to note that not all donations come in the form of funds, but also in the amount of time dedicated to serving a nonprofit organization. Salesforce also offers a solution for volunteer management, providing a structure to handle how volunteers donate their time and ultimately enhancing levels of support and impact on the organization.
Neither nonprofit organizations nor their communities are ever left behind, as the Salesforce platform comes complete with an unbeatable support team. Regardless if the organization is working with Salesforce Nonprofit Cloud, Experience Cloud, or any of the platform’s other features or applications, assistance is always just a moment away. Volunteers, donors, and nonprofit workers alike can enjoy the comfort of knowing that they are always well taken care of within the Salesforce community.
So, how does Modelit serve the nonprofit sector?
We at Modelit have gained plenty of experience working with top-notch nonprofit organizations over the years. Our certified Salesforce experts help nonprofits to properly configure their orgs and take full advantage of all that platform has to offer.
To learn more about our history with nonprofits, check out the following case study we’ve published about our experience working with Build It Green.
We hope you’ve found this article insightful!
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